A Common European View

This view will be shocking only to those who have not had personal contact with Europeans in the last thirty years.

As a keen amateur car mechanic I have, since the age of 16, been puzzled by something about America. Here was a nation crazy about automobiles and held out to me as the last word in modernity, innovation, capitalist dynamism and go-ahead technology in all that it did. But its cars weren't any good. I say “weren't” - we're talking 1965 here - because some commentary about the current woes of General Motors, Ford and Chrysler has suggested that it is in recent years that the US automotive industry has slipped behind; and it's certainly only quite recently that they've started losing a lot of money.

But the product, though always flashy, has been technologically inferior since the end of Second World War. While European carmakers were pioneering front-wheel drive, independent suspension, small diesel engines and efficient automatic gearboxes, the Americans kept churning out big, thirsty, fast-rusting, primitively engineered behemoths. Partly this was because fuel was cheap, but the oversprung American limo, loose-handling and imprecise, was always a pig to drive, too. At root the problem was lack of competition.

And when I visited America, first as a boy then as a postgraduate student (in the 1970s), what struck me was not the modernity of modern America, but its inefficiency and old-fashionedness. The bureaucracy was Stone Age, the postal service unreliable, medical and dental treatment twice the cost of private treatment in England, and government officials treated you like serfs. People lived richly and worked hard - that was undeniable - but in a parallel universe clumsily and wastefully managed, and beset with internal friction. You couldn't even get a bank account that worked properly outside your state; and, for all the ostentatious vigour of retail competition, there was a curious lack of diversity in product choice. Though infinitely more successful and politically free, it was in some indefinable way more like the Soviet Union than either country would have wished to acknowledge.

Similar critiques of American cars were recited to me many times, especially by the European automotive engineers and technicians I worked with in the 1980s.